Pieces of thoughts: Corporate Blogging

A corporate weblog is published and used by an organization to reach its organizational goals.Its goals is to increase company credibility, enhance customer service and interaction, and give customers a peek of the behind the scenes of the corporate culture, showcase new products or services and more.Through the corporate blog, a company can converse directly with customers and prospects via internet service,and creates trust and builds customer relationships.

A corporate blog is the perfect choice for interacting with existing and potential clients. Corporate blogging serves as a channel for a company and its customers to meet on common ground and to know each other more.A corporate blog fit their own company culture, selecting the individual or employee who will write it’s blog .An ideal corporate blogger is one who is an expert in his field. They write their blog with passion and sincerity. The objectives is to engage their customers and prospects in conversation

The most effective way to start a conversation is to be sincere and honest in their blog while writing about topics that are important to its company. Blogger should have good writing skills. They should be one who is respected by his peers and reacts calmly to outbursts. They need to identify what customers needs and what service they can perform for customers. To get customers attention, blogger need to participate in a conversation credibly. To be credible,blogger come up with worthwhile content ideas, insights, news and information. Content need not be long but should be interesting.

Corporate blog include :